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Publication : businessweek Subject : marketing
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Periodical

HARRY POTTER AND-WHAT ELSE?

Subjects: *PUBLISHING; *BOOK industry; *MARKETINGSCHOLASTIC Inc. 001503580 SCHOLASTIC Inc. SCHOLASTIC Inc. 001503580 001503580 SCHOLASTIC Inc. 001503580 SCHLHARRY Potter & the Order of the Phoenix (Book : Rowling)...

  • Source: BusinessWeek. 6/30/2003, Issue 3839, p79-80. 2p. 2 Color Photographs.

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Periodical

Just Wild About Harry Potter.

Subjects: *MARKETING; POTTER, Harry (Fictional character); CHILDREN'S literatureSCHOLASTIC Inc. 001503580 SCHOLASTIC Inc. SCHOLASTIC Inc. 001503580 001503580 SCHOLASTIC Inc. 001503580 SCHL

  • Source: BusinessWeek. 08/09/99, Issue 3641, p54-54. 1p. 1 Color Photograph.

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Periodical

GETTING 'EM WHILE THEY'RE YOUNG.

Subjects: TEENAGE consumers; PURCHASING; MARKETING

  • Source: BusinessWeek; 9/9/91, Issue 3230, p94-95, 2p, 1 Color Photograph, 1 Chart

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  • 1-3 of  3 results for ""SCHOLASTIC Inc.""