Search Results

Global Consumer Culture Positioning: Testing Perceptions of Soft-Sell and Hard-Sell Advertising Appeals Between U.S. and Japanese Consumers.

• Authors : Okazaki, Shintaro; Mueller, Barbara; Taylor, Charles R

Subjects: CONSUMER research; MARKETING; ADVERTISINGUNITED States; JAPAN

• Source: Journal of International Marketing; 2010, Vol. 18 Issue 2, p20-34, 15p, 5 Charts

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USE AND EFFECTIVENESS OF BILLBOARDS.

• Authors : Taylor, Charles R.; Franke, George R.; Hae-Kyong Bang

Subjects: BILLBOARDS; OUTDOOR advertising; SIGNAGE

• Source: Journal of Advertising; Winter2006, Vol. 35 Issue 4, p21-34, 14p, 6 Charts

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ADVERTISING STANDARDIZATION'S POSITIVE IMPACT ON THE BOTTOM LINE.

• Authors : Okazaki, Shintaro; Taylor, Charles R.; Zou, Shaoming

Subjects: MARKETING; GLOBALIZATION; STRATEGIC planningEUROPEAN Union

• Source: Journal of Advertising; Fall2006, Vol. 35 Issue 3, p17-33, 17p, 1 Diagram, 7 Charts

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Who Standardizes Advertising More Frequently, and Why Do They Do So? A Comparison of U.S. and Japanese Subsidiaries' Advertising Practices in the European Union.

• Authors : Taylor, Charles R; Okazaki, Shintaro

Subjects: MARKETING strategy; ADVERTISING; STANDARDIZATIONUNITED States; JAPAN; EUROPEEUROPEAN Union

• Source: Journal of International Marketing; 2006, Vol. 14 Issue 1, p98-120, 23p, 6 Charts

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MOVING INTERNATIONAL ADVERTISING RESEARCH FORWARD.

• Authors : Taylor, Charles R.

Subjects: INTERNATIONAL advertising; MARKETING; ADVERTISINGJOURNAL of Advertising (Periodical)

• Source: Journal of Advertising; Spring2005, Vol. 34 Issue 1, p7-16, 10p, 3 Charts

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The future of international advertising research: suggestions for moving the discipline forward.

• Authors : Diehl, Sandra; Terlutter, Ralf; Taylor, Charles R.

• Source: International Advertising & Communication; 2006, p491-505, 15p

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Towards an understanding advertising standardisation in the European Union: a theoretical framework and research propositions.

• Authors : Diehl, Sandra; Terlutter, Ralf; Okazaki, Shintaro

• Source: International Advertising & Communication; 2006, p439-454, 16p

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Sound Disclosures: Assessing When a Disclosure Is Worthwhile.

• Authors : Kozup, John; Taylor, Charles R; Capella, Michael L

Subjects: ESSAYS; DISCLOSURE; MARKETING

• Source: Journal of Public Policy & Marketing; Fall2012, Vol. 31 Issue 2, p313-322, 10p, 1 Diagram, 2 Charts

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Understanding the Value of On-Premise Signs as Marketing Devices for Legal and Public Policy Purposes.

• Authors : Taylor, Charles R; Sarkees, Matthew E; Bang, Hae-Kyong

Subjects: BRAND equity; INTEGRATED marketing; EMPLOYEE promotions

• Source: Journal of Public Policy & Marketing; Fall2012, Vol. 31 Issue 2, p185-194, 10p, 7 Charts

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Cross - national market segmentation in the fashion industry.

• Authors : Eunju Ko; Eunyoung Kim; Taylor, Charles R.

Subjects: MARKETING; CUSTOMER satisfaction; FASHION

• Source: International Marketing Review; 2007, Vol. 24 Issue 5, p629-651, 23p, 2 Diagrams, 5 Charts, 2 Graphs

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