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WINNING BIG.

• Authors : Braiker, Brian

Subjects: *ADVERTISING; *HISPANIC American consumersCRAYOLA LLC CRAYOLA LLC CRAYOLA LLC 004298753

• Source: Advertising Age. 7/31/2017, Vol. 88 Issue 15, p3-1. 1p.

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CMO'S GUIDE TO AD BOYCOTTS.

• Authors : Poggi, Jeanine

Subjects: *ADVERTISING; *BOYCOTTS; *MARKETING

• Source: Advertising Age. 6/26/2017, Vol. 88 Issue 13, p0024-0024. 1p.

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MARKETING TECH IS SO BORING— AND IT SHOULD STAY THAT WAY.

• Authors : Wheaton, Ken

Subjects: *MARKETING; *CONSUMERS; *JARGON (Terminology)LUMASCAPE (Company)

• Source: Advertising Age. 10/3/2016, Vol. 87 Issue 19, p0024-0024. 1p.

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GLOBAL NEWS.

Subjects: *ADVERTISING; *BLACK Friday (Retail trade); *HOLIDAY shopping

• Source: Advertising Age. 11/16/2015, Vol. 86 Issue 22, p0011-0011. 1p.

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FOR CATHY HUGHES, INFORMATION IS POWER FOR BLACK COMMUNITY.

• Authors : Crain, Rance

Subjects: *RADIO talk show hosts; *AFRICAN Americans; *ADVERTISINGRADIO One Inc. RADIO One Inc. RADIO One Inc. ROIAHUGHES, Cathy, 1947-

• Source: Advertising Age. 11/9/2015, Vol. 86 Issue 21, p0028-0028. 1p.

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RETAILERS DUKE IT OUT FOR HISPANIC SHOPPERS’ DOLLARS.

• Authors : Rodriguez, Ashley

Subjects: *HISPANIC American consumers; *ADVERTISING; *MARKET repositioningTARGET Corp. 006961700 TARGET Corp. TARGET Corp. 006961700 006961700 TARGET Corp. 006961700 TGT; MACY'S Inc. MACY'S Inc. MACY'S Inc. M

• Source: Advertising Age. 4/6/2015, Vol. 86 Issue 6, p0026-0026. 1p.

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‘PHARMAGEDDON’ ENDS AS FLOODGATES OPEN FOR DRUG ADS.

• Authors : Bruell, Alexandra

Subjects: *MEDICAL care; *ADVERTISING; *BUDGET

• Source: Advertising Age. 1/12/2015, Vol. 86 Issue 1, p0008-0008. 1p.

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HITS & MISSES.

Subjects: *RETAIL industry; *CONSUMERS; *STRIPTEASE clubsUNITED StatesGENERAL Motors Co....

• Source: Advertising Age. 10/27/2014, Vol. 85 Issue 22, p0003-0003. 1p.

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What we talk about when we talk about 'content'.

• Authors : Dumenco, Simon

Subjects: *CONTENT marketing; *ADVERTISING; *CONSUMERS

• Source: Advertising Age. 10/13/2014, Vol. 85 Issue 21, p1-1. 1p.

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Why can't b-to-b advertising be more like b-to-c? It already is.

• Authors : Crain, Rance

Subjects: *ADVERTISING; *MERGERS & acquisitions; *INTERNET marketingOGILVY & Mather Worldwide Inc.

• Source: Advertising Age. 6/23/2014, Vol. 85 Issue 15, p44-44. 1p.

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NONSTOP ACTION.

• Authors : Lawler, Edmund O.

Subjects: *BOYS; *TEENAGE boys; *YOUNG men

• Source: Advertising Age. 2/17/2003, Vol. 74 Issue 7, pS-2-S-2. 2/3p. 1 Color Photograph, 1 Chart, 1 Graph.

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Hispanic market stays hot.

• Authors : Wentz, Laurel

Subjects: *HISPANIC American consumers; *ADVERTISING; *ADVERTISING spendingUNITED States

• Source: Advertising Age. 2/3/2003, Vol. 74 Issue 5, p26-26. 2/3p. 1 Graph.

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Marketing messages for women fall short.

• Authors : Chura, Hillary; Cardona, Mercedes; Halliday, Jean

Subjects: *WOMEN consumers; *MARKETING; *ADVERTISINGUNITED States

• Source: Advertising Age. 9/23/2002, Vol. 73 Issue 38, p4-14. 2p. 18 Color Photographs, 1 Chart.

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EXPERTS HAVE THEIR SAY.

Subjects: *YOUNG consumers; *TEENAGE consumers; *MARKETINGUNITED States

• Source: Advertising Age. 2/4/2002, Vol. 73 Issue 5, ps-6-s-6. 1/4p.

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'Superstars' of spending.

• Authors : Rice, Faye

Subjects: *CHILD consumers; *TEENAGE consumers; *ADVERTISERSUNITED States

• Source: Advertising Age. 2/12/2001, Vol. 72 Issue 7, ps1-s1. 1p. 9 Color Photographs, 1 Chart.

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Ad spending booming for gay-oriented sites.

• Authors : Gilbert, Jennifer

Subjects: *INTERNET; *ADVERTISING; *ADVERTISING agencies

• Source: Advertising Age. 12/6/1999, Vol. 70 Issue 50, p58-58. 1/2p. 1 Color Photograph, 1 Black and White Photograph.

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Rainbow imperative.

• Authors : Jackson, Jesse L.¹

Subjects: *ADVERTISING; *MULTICULTURALISM; *MINORITY consumersUNITED States

• Source: Advertising Age. 1999 Special Issue, Vol. 70, p56-75. 2p. 1 Color Photograph.

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Hot Hispanic.

Subjects: *ADVERTISING; *HISPANIC American consumers; *ADVERTISING spendingUNITED States

• Source: Advertising Age. 8/31/1998, Vol. 69 Issue 35, p14-14. 1/5p.

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Why (and how) you should go after the gay dollar.

• Authors : Johnson, Bradley

Subjects: *LGBTQ+ consumers; *LGBTQ+ business enterprises; *GAY consumers

• Source: Advertising Age. 10/11/2010, Vol. 81 Issue 36, p22-22. 1p. 1 Chart, 1 Graph.

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Why you need a curated, authentic, real-time mobile approach to your disruption strategy.

• Authors : Dumenco, Simon

Subjects: *ADVERTISING; *MARKETING strategy; *CONSUMERSTWITTER (Web resource)

• Source: Advertising Age. 10/14/2013, Vol. 84 Issue 36, p58-58. 1p.

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THE COOKIE CUTTERS.

• Authors : PETERSON, TIMOTHY

Subjects: *COOKIES (Computer science); *DIGITAL technology; *CONSUMERSMICROSOFT Corp. 081466849 MICROSOFT Corp. MICROSOFT Corp. 081466849 081466849 MICROSOFT Corp. 081466849 MSFT; GOOGLE Inc. GOOGLE Inc. GOOGLE Inc. GOOG

• Source: Advertising Age. 10/14/2013, Vol. 84 Issue 36, p12-12. 1p.

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Music might be the most crucial element in your commercial mix.

• Authors : Crain, Rance

Subjects: *MUSIC in advertising; *ADVERTISING; *CONSUMERS

• Source: Advertising Age. 2/4/2013, Vol. 84 Issue 5, p28-28. 1p.

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MARKETERS, DON'T BE AFRAID OF THE C-WORD.

Subjects: *ADVERTISING; *CONTENT marketing; *SUPER Bowl advertisementsNEIMAN Marcus Group Inc. NEIMAN Marcus Group Inc. NEIMAN Marcus Group Inc. 179097431 ; TARGET Corp. 006961700 TARGET Corp. TARGET Corp. 006961700 006961700 TARGET Corp. 006961700 TGT; PEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEPREVENGE (TV program)

• Source: Advertising Age. 1/14/2013, Vol. 84 Issue 2, p13-13. 1p.

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Global highlight: Philips shaving system.

• Authors : Hall, Emma

Subjects: *SHAVING; *ELECTRIC shavers; *MALE consumersPHILIPS Electronics North America Corp.

• Source: Advertising Age. 8/13/2007, Vol. 78 Issue 32, p16-16. 1/5p. 1 Color Photograph.

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WANT GREAT PR? GET YOUR AGENCIES TO SHARE THE LOAD.

• Authors : Davidoff, Jeffrey¹

Subjects: *ADVERTISING; *ADVERTISING agencies; *CONSUMER behavior

• Source: Advertising Age. 8/13/2007, Vol. 78 Issue 32, p12-13. 2p. 4 Color Photographs.

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TIMES BIASED AGAINST CONSUMERS.

Subjects: *ADVERTISING; *CONSUMERSNEW York Times, The (Newspaper)MCCONNELL, Ben

• Source: Advertising Age. 6/4/2007, Vol. 78 Issue 23, p28-28. 1/9p.

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THERE'S NO NEED TO BE SO SENSITIVE.

• Authors : O'Neil, DJ

Subjects: *ADVERTISING; *CONSUMERS; *ADVERTISERS

• Source: Advertising Age. 5/14/2007, Vol. 78 Issue 20, p50-50. 1/2p. 2 Color Photographs.

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Six shortcuts to making the connection with Latinos.

Subjects: *MULTICULTURALISM in advertising; *ADVERTISING; *MARKETING

• Source: Advertising Age. 5/14/2007, Vol. 78 Issue 20, p49-49. 1/6p.

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AS YOU LIKE IT...

• Authors : Bloom, Jonah; Wheaton, Ken

Subjects: *ADVERTISING; *CONSUMERS; *BRAND imageUNITED States

• Source: Advertising Age. 12/18/2006, Vol. 77 Issue 51, p3-3. 1/2p. 2 Color Photographs.

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Sears touts 5-minute shop trip.

• Authors : Frazier, Mya ; Sanders, Lisa

Subjects: *WOMEN consumers; *RETAIL store marketing; *ADVERTISINGSEARS Roebuck & Co.

• Source: Advertising Age. 11/27/2006, Vol. 77 Issue 48, p6-6. 1/2p. 2 Color Photographs.

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Consumers cite past experience as the No. 1 influencer when buying.

• Authors : Johnson, Bradley

Subjects: *MARKETING; *ADVERTISING; *MARKETING researchUNITED StatesCONSUMER Reports (Periodical)

• Source: Advertising Age. 11/20/2006, Vol. 77 Issue 47, p21-21. 1/2p.

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Magic to marketers: Think urban.

• Authors : Wentz, Laurel

Subjects: *MINORITY consumers; *ADVERTISING; *ADVERTISING agenciesOMNICOM Group Inc. OMNICOM Group Inc. OMNICOM Group Inc. OMCJOHNSON, Earvin, 1959-

• Source: Advertising Age. 11/20/2006, Vol. 77 Issue 47, p4-27. 2p. 3 Color Photographs.

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Advertising Week still isn't meeting goals for everyone.

• Authors : Deliso, Meredith

Subjects: *ADVERTISING; *COMMUNICATION in marketing; *INDUSTRIAL publicityUNITED States

• Source: Advertising Age. 10/9/2006, Vol. 77 Issue 41, p4-4. 1/5p.

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Czech advertising business lacks a footbridge to the future.

• Authors : Crain, Rance

Subjects: *ADVERTISING; *MARKETING; *COMMUNISMCZECH RepublicKOPPL, Daniel

• Source: Advertising Age. 9/18/2006, Vol. 77 Issue 38, p14-14. 1/5p. 1 Color Photograph.

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Consumers to brands: make yourselves useful.

• Authors : Iezzi, Teressa

Subjects: *BRAND name products; *ADVERTISING; *BRAND imagePALMER, Benjamin

• Source: Advertising Age. 8/14/2006, Vol. 77 Issue 33, p18-18. 1/2p. 1 Color Photograph.

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You should be watching prosumer-produced content.

• Authors : Bloom, Jonah

Subjects: *CONSUMERS; *ADVERTISING; *MARKETINGTOFFLER, Alvin, 1928-2016; OTALVARO, Antonio

• Source: Advertising Age. 8/14/2006, Vol. 77 Issue 33, p18-18. 1/2p. 1 Color Photograph.

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Charmin's scatological humor is a refreshing dose of reality.

• Authors : Iezzi, Teressa^1,2

Subjects: *ADVERTISING; *TOILET paper; *BRAND name productsPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

• Source: Advertising Age. 7/31/2006, Vol. 77 Issue 31, p17-17. 3/8p. 1 Color Photograph.

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Auto industry may be hampered by overabundance of creativity.

• Authors : Ries, Al¹

Subjects: *ADVERTISING; *AUTOMOBILE industry; *TARGET marketing

• Source: Advertising Age. 5/29/2006, Vol. 77 Issue 22, p15-15. 2/5p. 1 Color Photograph.

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New media shifts boundaries for journalism, marketing at Medill.

• Authors : Crain, Rance

Subjects: *ADVERTISING; *JOURNALISM; *MARKETINGLAVINE, John

• Source: Advertising Age. 5/15/2006, Vol. 77 Issue 20, p25-25. 1/3p.

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Wal-Mart reconsiders one-size-fits-all tack.

• Authors : Johnson, Bradley

Subjects: *MARKETING strategy; *CONSUMERS; *ADVERTISINGWAL-Mart Stores Inc. 051957769 WAL-Mart Stores Inc. WAL-Mart Stores Inc. 051957769 051957769 WAL-Mart Stores Inc. 051957769 WMTFLEMING, John

• Source: Advertising Age. 5/1/2006, Vol. 77 Issue 18, p82-82. 3/5p. 1 Color Photograph.

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CREATIVE LICENSE.

• Authors : Sanders, Lisa; Stanley, T. L.

Subjects: *MARKETING; *ADVERTISING; *SALES promotion

• Source: Advertising Age. 4/17/2006, Vol. 77 Issue 16, p12-12. 1p. 7 Color Photographs.

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DON'T SELL PRINT SHORT.

• Authors : Ives, Nat

Subjects: *PRINT advertising; *INSERTION orders; *ADVERTISING

• Source: Advertising Age. 4/3/2006, Vol. 77 Issue 14, pS-1-S-1. 1p. 2 Color Photographs.

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A vote against discrimination.

Subjects: *CIVIL rights; *GAY consumers; *TARGET marketingUNITED States

• Source: Advertising Age. 4/3/2006, Vol. 77 Issue 14, p28-28. 1/5p.

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Murdoch: Content is still king.

• Authors : Kerwin, Ann Marie

Subjects: *MASS media; *ADVERTISING; *MASS marketsMURDOCH, Rupert, 1931-

• Source: Advertising Age. 3/20/2006, Vol. 77 Issue 12, p35-35. 1/5p. 3 Color Photographs.

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Get invited to the party….

• Authors : Kerwin, Ann Marie

Subjects: *ADVERTISING; *MARKETING; *MOTION picture theatersKONINKLIJKE Philips NV

• Source: Advertising Age. 3/13/2006, Vol. 77 Issue 11, p34-34. 1/5p. 2 Color Photographs.

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Radio eyes growth via podcasts.

• Authors : Bannan, Karen J.

Subjects: *PODCASTING; *MUSIC downloading (Computers); *MARKETINGRADIO Disney Inc.

• Source: Advertising Age. 3/13/2006, Vol. 77 Issue 11, pS-5-S-5. 1/4p. 1 Color Photograph.

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Hands-on takes on new video meaning.

Subjects: *TELEVISION & children; *CHILD psychology; *CHILD consumersHECHT, Albie

• Source: Advertising Age. 3/13/2006, Vol. 77 Issue 11, pS-4-S-4. 1/4p. 1 Color Photograph.

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Now's the perfect time to consider the essence of creativity.

• Authors : Iezzi, Teressa^1,2

Subjects: *CREATIVE ability; *ADVERTISING; *MARKETING

• Source: Advertising Age. 3/13/2006, Vol. 77 Issue 11, p21-21. 2/5p. 1 Color Photograph.

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LISTENING LESSONS.

• Authors : Bennett, Paul¹

Subjects: *LISTENING; *MARKETING; *ADVERTISING

• Source: Advertising Age. 3/6/2006, Vol. 77 Issue 10, p9-10. 2p. 3 Color Photographs.

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Six things you should know about the immediate future.

• Authors : Rothenberg, Randall¹

Subjects: *ADVERTISING; *BLOGS; *CONSUMERS

• Source: Advertising Age. 2/13/2006, Vol. 77 Issue 7, p25-25. 3/8p. 1 Color Photograph.

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