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P&G kisses up to the boss: consumers.

• Authors : Neff, Jack

Subjects: *CONSUMERS; *CONSUMER research; *MARKETING researchPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

• Source: Advertising Age. 5/2/2005, Vol. 76 Issue 18, p18-20. 2p. 4 Color Photographs.

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P&G finds the boss demanding, busy, hard to reach.

• Authors : Neff, Jack

Subjects: *ADVERTISING executives; *CONSUMERS; *CONSUMER behaviorPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

• Source: Advertising Age. 5/16/2005, Vol. 76 Issue 20, p4-51. 2p. 7 Color Photographs.

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Consumers cite past experience as the No. 1 influencer when buying.

• Authors : Johnson, Bradley

Subjects: *MARKETING; *ADVERTISING; *MARKETING researchUNITED StatesCONSUMER Reports (Periodical)

• Source: Advertising Age. 11/20/2006, Vol. 77 Issue 47, p21-21. 1/2p.

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USUAL FOLKS NEED NOT APPLY; Emergent consumers are better at predicting new-product acceptance.

• Authors : Kopalle, Praveen

• Source: Advertising Age. 2008, Vol. 79, Issue 21, pages. 23

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Behavioral targeting might scare consumers less if we did better job explaining it.

• Authors : KLAASSEN, ABBEY

Subjects: *INTERNET advertising; *ADVERTISING; *ADVERTISING effectiveness

• Source: Advertising Age. 10/17/2011, Vol. 82 Issue 37, p46-46. 1/2p.

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Sponsors of Games show boost to image.

• Authors : Emmons, Sasha

Subjects: *CONSUMERS; *MARKETING research; *ADVERTISINGCOCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO; MCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

• Source: Advertising Age. 7/15/1996, Vol. 67 Issue 29, p26-26. 1/5p.

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DoubleClick forms consumer-tracking unit.

• Authors : Snyder, Beth

Subjects: *CONSUMERS; *MARKETING researchDOUBLECLICK Inc.ROSENBLATT, David

• Source: Advertising Age. 10/5/1998, Vol. 69 Issue 40, p50-50. 1/3p.

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WINNING HEARTS AND MINDS; Why consumers shape the core of cammie dunaway's yahoo.

• Source: Advertising Age. 2006, Vol. 77, Issue 28.

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LET CONSUMERS CONTROL MORE THAN JUST ADS.

• Authors : Hessan, Diane¹

Subjects: *INTERACTIVE marketing; *CONSUMER preferences; *INTEGRATED marketing

• Source: Advertising Age. 4/9/2007, Vol. 78 Issue 15, p20-20. 4/5p.

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EDITOR'S NOTE.

• Authors : Donaton, Scott; Johnson, Bradley

Subjects: *CONSUMERS; *ADVERTISING; *CONSUMER behaviorUNITED States

• Source: Advertising Age. 1/2/2006, Vol. 77 Issue 1, p2-2. 1/9p.

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