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USUAL FOLKS NEED NOT APPLY; Emergent consumers are better at predicting new-product acceptance.

• Authors : Kopalle, Praveen

• Source: Advertising Age. 2008, Vol. 79, Issue 21, pages. 23

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CONSUMERS: WHO'S WHO?

• Authors : Pollack, Judann

• Source: Advertising Age. 2011, Vol. 82, Issue 8.

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WINNING HEARTS AND MINDS; Why consumers shape the core of cammie dunaway's yahoo.

• Source: Advertising Age. 2006, Vol. 77, Issue 28.

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Will ad industry's opt-out program entice consumers?

• Authors : Lee, Edmund

Subjects: *SELF-regulation in advertising; *INTERNET advertising; *MARKETING researchCOUNCIL of Better Business Bureaus Inc. COUNCIL of Better Business Bureaus Inc. COUNCIL of Better Business Bureaus Inc. 020308375

• Source: Advertising Age. 10/11/2010, Vol. 81 Issue 36, p2-3. 2p. 1 Color Photograph.

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Some respite for consumers as ad clutter clears on web.

• Authors : Klaassen, Abbey

Subjects: *INTERNET advertising; *INTERACTIVE marketing; *MARKETING research

• Source: Advertising Age. 10/27/2008, Vol. 79 Issue 40, p1-26. 2p.

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Car talk: Ford listens in on consumers' online chatter.

• Authors : Halliday, Jean

Subjects: *CUSTOMER satisfaction; *INTERNET marketing; *MARKETING researchFORD Motor Co. 001344746 FORD Motor Co. FORD Motor Co. 001344746 001344746 FORD Motor Co. 001344746 F; BANDIMENSIONS Group (Company)

• Source: Advertising Age. 2/5/2007, Vol. 78 Issue 6, p1-34. 2p. 2 Color Photographs.

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P&G kisses up to the boss: consumers.

• Authors : Neff, Jack

Subjects: *CONSUMERS; *CONSUMER research; *MARKETING researchPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

• Source: Advertising Age. 5/2/2005, Vol. 76 Issue 18, p18-20. 2p. 4 Color Photographs.

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BEHAVIOR DEFINES CONSUMERS.

• Authors : Neveril, Tom¹

Subjects: *CONSUMER attitudes; *MARKET surveys; *CONSUMER research

• Source: Advertising Age. 7/16/2007, Vol. 78 Issue 28, p20-20. 5/6p.

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LET CONSUMERS CONTROL MORE THAN JUST ADS.

• Authors : Hessan, Diane¹

Subjects: *INTERACTIVE marketing; *CONSUMER preferences; *INTEGRATED marketing

• Source: Advertising Age. 4/9/2007, Vol. 78 Issue 15, p20-20. 4/5p.

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Consumers cite past experience as the No. 1 influencer when buying.

• Authors : Johnson, Bradley

Subjects: *MARKETING; *ADVERTISING; *MARKETING researchUNITED StatesCONSUMER Reports (Periodical)

• Source: Advertising Age. 11/20/2006, Vol. 77 Issue 47, p21-21. 1/2p.

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