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How to Market to B2B Buyers.

• Authors : SPRINGER, ROBERT

Subjects: *BUSINESS-to-business transactions; *CONTENT marketing; *MARKETING personnelANNUITAS (Company)

• Source: EContent. Mar2016, Vol. 39 Issue 2, p4-8. 3p.

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HOW MUCH IS Your Content Worth?

• Authors : Miller, Ron

Subjects: RATE of return; ARIKAN, Akin; INTERNET marketing

• Source: EContent. Mar2008, Vol. 31 Issue 2, p38-42. 5p.

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Putting the 'Strategic' Into Strategic Content Marketing.

• Authors : POPHAL, UIN

Subjects: CONTENT marketing; CONTENT Marketing Institute (Company); MARSH, Ed

• Source: EContent. Nov2015, Vol. 38 Issue 9, p6-10. 3p.

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The Big Data Genius.

• Authors : Somaya, Vikram (AUTHOR)

Subjects: SOMAYA, Vikram; BIG data; WEATHER Co.

• Source: EContent. May2014, Vol. 37 Issue 4, p21-22. 2p.

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Bizo Means Business: Tackling the Ad-Targeting Dilemma.

• Authors : Mullan, Eileen

Subjects: ADVERTISING; ZOOM Information Inc.; SEARCH engines

• Source: EContent. Oct2008, Vol. 31 Issue 8, p12-13. 2p.

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Online Influences: The New Word-of-Mouth.

• Authors : CRAMER, THERESA

Subjects: WORD of mouth advertising; BUSINESS to consumer transactions; BUSINESS-to-business transactions

• Source: EContent. Sep2015, Vol. 38 Issue 7, p4-4. 1p.

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Applied Science & Technology Full Text (H.W. Wilson)

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Applied Science & Technology Full Text (H.W. Wilson)

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Paid Content: It's About You, Not Them.

• Authors : Smith, Steve

Subjects: *ELECTRONIC publishing; *BUSINESS-to-business transactions; *PUBLISHING

• Source: EContent. Jan/Feb2011, Vol. 34 Issue 1, p15-15. 1p.

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B2B for You and Me.

• Authors : Manafy, Michelle

Subjects: *BUSINESS-to-business transactions; *PUBLISHING; *RECESSIONSUNITED States

• Source: EContent. Sep2010, Vol. 33 Issue 7, p3-3. 1p.

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