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IF YOU CAN'T BEAT 'EM, COPY 'EM.

• Authors : Harris, Nicole

Subjects: *MARKETING; COLA drinksCOCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO; PEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP

• Source: BusinessWeek. 11/17/97, Issue 3553, p50-50. 1p. 1 Graph.

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SHAKING UP COKE'S ADS.

• Authors : Roman, Monica

Subjects: *SOFT drink industry; *MARKETING; *ADVERTISING campaignsCOCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KOPALUMBO, Daniel

• Source: BusinessWeek. 6/16/2003, Issue 3837, p42-42. 1/9p.

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FOR COKE, LOCAL IS IT.

• Authors : Echikson, William; Foust, Dean

Subjects: *SOFT drink industry; *MARKETING; COLA drinksEUROPECOCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO...

• Source: BusinessWeek. 07/03/2000, Issue 3688, p122-122. 1p. 1 Color Photograph.

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HE'S NO SODA JERK.

• Authors : Foust, Dean; Roman, Monica

Subjects: *MARKETING; SOFT drink marketing; BEVERAGESUNITED StatesCOCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO...

• Source: BusinessWeek. 7/5/2004, Issue 3890, p51-51. 1/3p. 1 Color Photograph.

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COLA WARS ON THE MEAN STREETS.

• Authors : Greising, David; Light, Larry

Subjects: *MARKETING; COLA drinksPEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP; COCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO

• Source: BusinessWeek. 08/03/98, Issue 3589, p78-79. 2p. 1 Color Photograph.

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I'D LIKE TO TEACH THE WORLD TO SELL.

• Authors : Neuborne, Ellen

Subjects: *MARKETING executives; *MARKETING; *MARKETING strategyCOCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KOZYMAN, Sergio

• Source: BusinessWeek. 06/07/99, Issue 3632, p59-59. 1p.

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Coke and Pepsi Try Reinventing Water.

• Authors : Palmeri, Christopher; Byrnes, Nanette

Subjects: *CONSUMER behavior; *PUBLIC opinion; *FINANCIAL crisesCOCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO; PEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP

• Source: BusinessWeek. 3/2/2009, Issue 4121, p58-58. 1p.

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Coke tries new ways to refresh.

Subjects: BUSINESS planning; BUSINESS success; MARKETINGCOCA-Cola Co.

• Source: BusinessWeek; 8/24/1963, Issue 1773, p100-110, 6p

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Sales bubble for diet drinks.

Subjects: COLA drinks; DIET soft drinks; MARKETINGROYAL Crown Cola Co.; COCA-Cola Co.

• Source: BusinessWeek; 6/27/1964, Issue 1817, p88-92, 3p

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Tell Me a (Digital) Story.

• Authors : Stepanek, Marcia

Subjects: BUSINESS enterprises; MARKETING; STORYTELLING

• Source: BusinessWeek; 05/15/2000, Issue 3681, pEB90-EB94, 3p, 2 Color Photographs

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