Subjects: MARKETING strategy; NONFICTIONMARKETING Strategy (Book)FERRELL, O. C.; HARTLINE, M. D.; LUCAS, G. H.
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Subjects: MARKETING strategy; NONFICTIONMARKETING Concepts & Strategies (Book)DIBB, Sally; SIMKIN, Lyndon; PRIDE, William M.
Subjects: BUSINESSIN Pursuit of Ethics (Book)FERRELL, O. C.; GARDINER, Gareth S.
Subjects: MARKETING; NONFICTIONPUBLIC Policy Issues in Marketing (Book)FERRELL, O. C.; LAGARCE, Raymond
Subjects: MEMBERSHIP in associations, institutions, etc.; MARKETING; CORPORATE directorsUNITED StatesFERRELL, O. C.
Subjects: CODES of ethics; BOARDS of directors; PROFESSIONAL ethicsAMERICAN Marketing AssociationFERRELL, O. C.
Subjects: BUSINESS ethics; NONFICTIONMANAGING Risks for Corporate Integrity: How to Survive an Ethical Misconduct Disaster (Book)BREWER, Lynn; CHANDLER, Robert; FERRELL, O. C.
Subjects: MARKETING; NONFICTIONMARKETING Basic Concepts & Decisions (Book)PRIDE, William M.; FERRELL, O. C.
Subjects: NONFICTIONMANAGERIAL Introduction to Marketing, A (Book); NEW Marketing, The (Book); PUBLIC Policy Issues in Marketing (Book)STAUDT, Thomas A.; TAYLOR, Donald A.; BOWERSOX, Donald J.
Subjects: NONPROFIT organizations; NONFICTIONSTRATEGIC Marketing for Nonprofit Organizations: Cases & Readings (Book)KOTLER, Philip, 1931-; FERRELL, O. C.; LAMB, Charles