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Academic Journal

HOW ARE CHILDREN'S ATTITUDES TOWARD ADS AND BRANDS AFFECTED BY GENDER-RELATED CONTENT IN ADVERTISING?

Subjects: TELEVISION advertising & children; ADVERTISING & children; ADVERTISING

  • Source: Journal of Advertising; Spring2010, Vol. 39 Issue 1, p35-48, 14p, 9 Black and White Photographs, 1 Diagram, 4 Charts

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Academic Journal

Reexamining Masculinity, Femininity, and Gender Identity Scales.

Subjects: GENDER identity; MASCULINITY; FEMININITY

  • Source: Marketing Letters; Nov99, Vol. 10 Issue 4, p363-377, 15p, 6 Charts

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  • 1-2 of  2 results for ""Palan, Kay M.""