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Average City, USA.

• Authors : Neff, Jack

Subjects: *CITIES & towns; *TEST marketing; *ETHNIC groupsWICHITA Falls (Tex.); TEXAS; UNITED States

• Source: Advertising Age. 7/9/2001, Vol. 72 Issue 28, p12-12. 1/2p. 1 Chart, 1 Map.

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Data show affluence of gay market.

• Authors : Wilke, Michael

Subjects: *LESBIAN consumers; *GAY consumers; *MARKETING research

• Source: Advertising Age. 2/3/1997, Vol. 68 Issue 5, p58-58. 2/5p.

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Six shortcuts to making the connection with Latinos.

Subjects: *MULTICULTURALISM in advertising; *ADVERTISING; *MARKETING

• Source: Advertising Age. 5/14/2007, Vol. 78 Issue 20, p49-49. 1/6p.

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Consumers cite past experience as the No. 1 influencer when buying.

• Authors : Johnson, Bradley

Subjects: *MARKETING; *ADVERTISING; *MARKETING researchUNITED StatesCONSUMER Reports (Periodical)

• Source: Advertising Age. 11/20/2006, Vol. 77 Issue 47, p21-21. 1/2p.

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Fewer moms but more challenges.

• Authors : Neff, Jack

Subjects: *WOMEN consumers; *COMMERCIAL products; *MARKETING researchPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

• Source: Advertising Age. 10/30/2006, Vol. 77 Issue 44, Special section pS9-S9. 2/5p. 1 Chart.

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SHE-NOMS: THEY'RE NOT YOUR MOTHER'S CONSUMER.

• Authors : Meyers, Tiffany

Subjects: *WOMEN consumers; *RETAIL industry; *MARKETING research

• Source: Advertising Age. 10/30/2006, Vol. 77 Issue 44, Special section pS1-S9. 3p. 7 Color Photographs.

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Video games unveil feminine side.

• Authors : Bulik, Beth Snyder

Subjects: *WOMEN consumers; *VIDEO game industry; *MARKETING researchUBISOFT Inc.

• Source: Advertising Age. 10/30/2006, Vol. 77 Issue 44, Special section pS10-S10. 1p. 1 Color Photograph.

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EDITOR'S NOTE.

• Authors : Donaton, Scott; Johnson, Bradley

Subjects: *CONSUMERS; *ADVERTISING; *PERIODICALSUNITED States

• Source: Advertising Age. 1/2/2006, Vol. 77 Issue 1, p2-2. 1/9p.

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P&G finds the boss demanding, busy, hard to reach.

• Authors : Neff, Jack

Subjects: *ADVERTISING executives; *CONSUMERS; *CONSUMER behaviorPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

• Source: Advertising Age. 5/16/2005, Vol. 76 Issue 20, p4-51. 2p. 7 Color Photographs.

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P&G kisses up to the boss: consumers.

• Authors : Neff, Jack

Subjects: *CONSUMERS; *CONSUMER research; *MARKETING researchPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG

• Source: Advertising Age. 5/2/2005, Vol. 76 Issue 18, p18-20. 2p. 4 Color Photographs.

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Researchers flail as public cuts the cord.

• Authors : Cuneo, Alice Z.

Subjects: *TELECOMMUNICATION; *MARKETING research; *CONSUMERSUNITED States

• Source: Advertising Age. 11/15/2004, Vol. 75 Issue 46, p3-52. 2p.

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White Bread, USA.

• Authors : Neff, Jack

Subjects: *TEST marketing; *MARKETING research; *DEMOGRAPHYUNITED States

• Source: Advertising Age. 7/9/2001, Vol. 72 Issue 28, preceding p1-13. 3p. 3 Color Photographs.

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What users see PRS tracks eyeball movement.

• Authors : Shachtman, Noah

Subjects: *MARKETING research; *ADVERTISING; *CONSUMERSPERCEPTION Research Services Inc.

• Source: Advertising Age. 6/18/2001, Vol. 72 Issue 25, pT18-T18. 2/5p. 1 Color Photograph.

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Youth quick to get the ad facts.

• Authors : Henderson, Shirley

Subjects: *CHILD consumers; *CHILDREN in advertising; *ADVERTISINGUNITED States

• Source: Advertising Age. 2/12/2001, Vol. 72 Issue 7, ps2-s2. 1/4p.

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Sell locally.

Subjects: *ADVERTISING; *ADVERTISING campaigns; *MARKETING researchFORD Motor Co. 001344746 FORD Motor Co. FORD Motor Co. 001344746 001344746 FORD Motor Co. 001344746 F

• Source: Advertising Age. 1/11/1999, Vol. 70 Issue 2, p14-14. 1/6p.

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DoubleClick forms consumer-tracking unit.

• Authors : Snyder, Beth

Subjects: *CONSUMERS; *MARKETING researchDOUBLECLICK Inc.ROSENBLATT, David

• Source: Advertising Age. 10/5/1998, Vol. 69 Issue 40, p50-50. 1/3p.

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Best Buy says blast is based on research.

• Authors : ZMUDA, NATALIE

Subjects: *MARKETING management; *ADVERTISING media planning; *MARKETING researchBEST Buy Co. Inc. BEST Buy Co. Inc. BEST Buy Co. Inc. BBY

• Source: Advertising Age. 11/8/2010, Vol. 81 Issue 40, p3-18. 2p.

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Caught between worlds, tweens embrace makeup, reject Miley.

• Authors : Neff, Jack

Subjects: *YOUNG consumers; *PRETEENS; *GIRLSCYRUS, Miley, 1992-

• Source: Advertising Age. 10/11/2010, Vol. 81 Issue 36, p16-16. 1p. 1 Color Photograph.

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OFF!

• Authors : Neff, Jack

Subjects: *INSECT baits & repellents; *REPELLENTS; *MARKETING researchS.C. Johnson & Son Inc.

• Source: Advertising Age. 11/16/2009, Vol. 80 Issue 39, p21-21. 1/6p. 1 Color Photograph.

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Study reveals habits of Hispanic internet users.

• Authors : Wentz, Laurel

Subjects: *HISPANIC Americans; *RESEARCH on Internet users; *HISPANIC American consumersCOMSCORE Inc.

• Source: Advertising Age. 5/5/2008, Vol. 79 Issue 18, p50-50. 1/3p.

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POWER OF THE 30-SOMETHING PURSE.

• Authors : Bulik, Beth Snyder

Subjects: *WOMEN consumers; *MARKETING research; *WOMEN'S health

• Source: Advertising Age. 4/14/2008, Vol. 79 Issue 15, p16-16. 1p.

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Who's Asian and what it means for marketers.

• Authors : Imada, Bill¹

Subjects: *ASIAN American consumers; *ASIAN Americans; *PACIFIC IslandersUNITED States

• Source: Advertising Age. 9/10/2007, Vol. 78 Issue 36, p19-19. 3/5p.

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Reliable research data difficult to gather, analyze.

• Authors : Wilke, Michael

Subjects: *GAY consumers; *MARKETING research

• Source: Advertising Age. 8/4/1997, Vol. 68 Issue 31, p11-11. 1/3p.

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Survey: Friends lead pack in kids' spending decisions.

• Authors : Krol, Carol

Subjects: *TEENAGE consumers; *SURVEYS; *MARKETING researchUNITED States

• Source: Advertising Age. 3/10/1997, Vol. 68 Issue 10, p16-16. 1/5p.

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Market Facts eyes int'l expansion.

Subjects: *MARKETING research; *CORPORATE growth; *BUSINESS expansionEUROPEMARKET Facts Inc.

• Source: Advertising Age. 3/3/1997, Vol. 68 Issue 9, p22-22. 1/9p.

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Sponsors of Games show boost to image.

• Authors : Emmons, Sasha

Subjects: *CONSUMERS; *MARKETING research; *ADVERTISINGCOCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO; MCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

• Source: Advertising Age. 7/15/1996, Vol. 67 Issue 29, p26-26. 1/5p.

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Reaching Asian-Americans not a one-dimension task.

• Authors : Morais, Robert J.¹

Subjects: *TARGET marketing; *ASIAN American consumers; *MARKETING researchUNITED States

• Source: Advertising Age. 2/27/1995, Vol. 66 Issue 9, p18-20. 2p.

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Tweens blossom as consumer group.

• Authors : McLaughlin, Laurie

Subjects: *YOUNG consumers; *MARKETING research; *MARKETING

• Source: Advertising Age. 10/14/1991, Vol. 62 Issue 44, p33-33. 1/5p.

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Barriers to data remain high.

• Authors : Hume, Scott

Subjects: *ADVERTISING agencies; *MARKETING research; *CONSUMER researchUNITED States

• Source: Advertising Age. 7/1/1991, Vol. 62 Issue 27, p20-20. 1/3p.

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Kids a touch of a button away--to marketer delight.

• Authors : Rickard, Leah

Subjects: *MARKETING research; *YOUNG consumers; *FOCUS groupsSCHOLASTIC Inc. 001503580 SCHOLASTIC Inc. SCHOLASTIC Inc. 001503580 001503580 SCHOLASTIC Inc. 001503580 SCHL

• Source: Advertising Age. 2/13/1995, Vol. 66 Issue 7, pS-4-S-4. 1/2p.

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What Johnny reads.

• Authors : Wolfe, John; Spethmann, Betsy

Subjects: *CHILD consumers; *MARKETING research; *ADVERTISING agenciesUNITED StatesSIMMONS Market Research Bureau Inc. SIMMONS Market Research Bureau Inc. SIMMONS Market Research Bureau Inc. 072821671

• Source: Advertising Age. 10/8/1990, Vol. 61 Issue 42, p61-61. 1/5p.

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IRI, Univision to track ads targeting Hispanics.

• Authors : Zbar, Jeffery D.

Subjects: *ADVERTISING; *HISPANIC American consumers; *TARGET marketingUNITED States

• Source: Advertising Age. 5/20/1996, Vol. 67 Issue 21, p22-22. 1/8p.

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Survey researchers study unity options.

• Authors : Fahey, Alison

Subjects: SURVEYS; INDUSTRIAL surveys; CONSUMERSUNITED StatesUNITED StatesUNITED StatesReport Available

• Source: Advertising Age. 10/8/1990, Vol. 61 Issue 42, p61-61. 2/5p. 1 Graph.

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